We built this for you
AthleteGum helps businesses pay athletes for real work — safely and transparently.
We're fixing the broken NIL deals that hurt both athletes and businesses.
Online deliverables, local brand deals, and easy pay for both sides.
We built AthleteGum so expectations are clear, money is protected, and both sides can move fast without the usual NIL headaches.
Why AthleteGum Exists
Paying athletes shouldn't be risky, vague, or messy.
Many businesses hesitate to work with athletes because of:
AthleteGum solves this by holding funds securely until work is completed and approved.
Not a marketplace.
A deal execution platform.
How AthleteGum Works
Businesses create deals and define deliverables
Funds are held securely until work is done
Athletes submit deliverables directly in the platform
Payments are released only after approval
No contracts to chase. No awkward payment conversations.
Who AthleteGum Is For
For Businesses
- Small businesses
- Local brands
- Agencies and collectives
- Startups or recurring NIL campaigns
For Athletes
- College athletes
- Creators and influencers
- Individuals or teams doing real promotional work
Our Focus
Four principles that guide everything we build
Trust
Escrow protection means both sides are protected. No one gets burned.
Transparency
See exactly what's expected, when it's due, and how much you'll pay or earn.
Clear expectations
Define deliverables upfront. No confusion, no surprises on either side.
Fair payments
Athletes get paid quickly once work is approved. Businesses only pay for completed work.
AthleteGum is not a marketplace.
It's a deal execution platform built for trust, transparency, and getting athletes paid fairly.